What is a masterplan?

    A masterplan is a document that helps coordinate Council, community, developer and government objectives in an area that is planned to undergo revitalisation or transformation. A masterplan is supported by financial, economic and social research and provides a coordinated strategy for the delivery of new buildings, infrastructure, land use and public space. A masterplan does not define the specifics of developments or future proposals, but guides these proposals in the context of other work that will need to occur in the future. For Council the masterplan is an important document to balance the needs of the current and future Beverly Hills and Georges River community, align new developments to deliver the future vision and provide value for money in future Council improvements to the area.

    When will the Masterplan be finalised? When will it come into effect?

    The masterplan is in its draft form. Council has completed technical studies, undertaken community engagement and completed the planning document. This work, as well as further community consultation, informed the preparation of the masterplan. The draft document is now being exhibited for the community to have their say on the vision proposed by Council. After consultation, final changes will be considered, the draft plan will be finalised and voted on by Council.


    Council will then begin implementing the masterplan, this will include amendments to Council’s Local Environmental Plan (LEP). Further consultation as required by the NSW Government will be undertaken with property owners impacted by changes in zoning and building height. The masterplan also recommends mechanisms for developers to financially contribute to the goals of improving the street scape as well as increasing and improving public open space in the area. This will be implemented over the coming years through amendments to the Development Control Plan (DCP) and during the Development Applications (DA) of future developments.

    Why is the Council focusing on Beverly Hills Town Centre?

    The Beverly Hills Town Centre is an important place for many reasons. It is: 

    • Close to two major transport arteries, the T8 Airport and South railway line (with Beverly Hills Station) and King Georges Road connecting to the M5  
    • Well connected to other local centres
    • An area of high amenity that supports retail, commercial and residential land uses
    • Home to several schools and places of public worship

    A lively place with a strong night time economy, with restaurants and a cinema on King Georges Road.

    What does the masterplan propose?

    The masterplan proposes a range of initiatives and changes with the aim of revitalising Beverly Hills and bringing new life to the King Georges Road strip. The plan includes initiatives that will improve commercial tenancies and encourage new investment and visitors to the business of Beverly Hills. The plan demonstrates a way to deliver new houses in the area, providing a diverse range of new homes close to public transport and essential services. Responding to the increase in density, the plan also lays out Council’s vision for new streets, open space and parking required to make the future Beverly Hills a great place to live and visit.

    What is happening to the existing strip of shops on King Georges Rd?

    New mixed use development providing commercial and residential property along King Georges Rd is proposed in the masterplan. Some of these properties will back onto the new ‘East Street’ a pleasant shared use space parallel to King Georges Rd, bringing a village atmosphere to Beverly Hills. The plan reorients the properties to create better commercial opportunities and better loading access.

    Are there apartments planned? How tall are they?

    New higher density housing that is appropriate to the scale of the surrounding area is proposed as part of the plan. This will include a mix of housing types, including: Up to 8-storey Apartment buildings with lower-level commercial space on King Georges Road, 4-storey residential flats around the new ‘East Street ‘and new low-rise, medium density housing closer to Lee Avenue. In some key locations, bonus incentives are proposed, which may allow 1-2 additional storeys to be provided, where land amalgamation criteria have been met and identified public benefits (e.g. dedication of land for the new ‘East Street’) are provided. Care has been taken in considering existing residents of Beverly Hills, to minimise overshadowing, noise and traffic impacts from any new development. The masterplan will help deliver new facilities which will better support increasing density in the area, and make the place more liveable for everyone.

    What is happening to the Ray White and the car park site?

    A new civic square partly on the current Ray White / Car park site providing a flexible plaza space with shade trees and an area for small performances, markets and surrounded by cafes and retail premises. It is intended that a small community facility be provided to integrate with the plaza. This will also provide an inviting link between King Georges Road and the new ‘East Street’.

    Why is Council planning on building new streets?

    The new ‘East Street’ will form the backbone of the future Beverly Hills, complementing the existing vibrant elements of King Georges Road. It is envisaged to become a wide pedestrian friendly street with cafes, restaurants, open space and on-street car parking. With higher density housing and new clearways on King Georges Road, this street will also provide access to basement parking in new developments that will reduce demand for on street parking. A new lane on the west side of King Georges Road, and additional smaller pedestrian links throughout the masterplan area will help residents and visitors move around the area, create new commercial and retail opportunities and improve the economic vitality and safety of the area.

    There aren’t enough parks in Beverly Hills, what is Council going to do about this?

    Council acknowledges the current public open space facilities in Beverly Hills wouldn’t support an increase in density. Council has planned to provide new parks and improve existing parks in the masterplan area. There are five new or significantly improved areas of public open space, including a Civic Plaza, pocket plazas and a neighbourhood park planned within 400m of Beverly Hills train station.

    My property has been identified for rezoning, what does this mean?

    The masterplan proposes changes in zoning that will help facilitate future improvements in public open space, access and accessibility in the area. Changes include increasing allowable building heights on King Georges Rd and adjusting zoning to allow higher density housing in the areas within 200m of the proposed Civic Square Park. The masterplan makes recommendations to the layout, land use and zoning of the future Beverly Hills Town Centre, but isn’t the instrument used to implement these changes. Changes to zoning will occur through an amendment to the LEP, which will happen at a later stage. Affected property owners will be directly consulted before any changes are made. Council encourages those property owners to leave feedback on the draft masterplan, their feedback will be considered before it is finalised.

    My property has been identified for acquisition, what does this mean?

    The masterplan proposes property acquisition and land amalgamation to deliver new public open space and improved connectivity between King Georges Rd, the train station and new hubs of the Town Centre. The acquisitions recommended in the masterplan are primarily for the purposes of public open space and not for new housing developments. The acquisitions will occur gradually and further detailed consultation with impacted land owners will occur at a later date. Council encourages those property owners to leave feedback on the draft masterplan, their feedback will be considered before it is finalised.

    I want to find out more information or leave feedback on the masterplan, how can I do that?

    Council is offering a number of different ways to leave feedback about the masterplan once the exhibition commences. To find out more and have your say:

    Visit: https://yoursay.georgesriver.nsw.gov.au/beverly-hills-town-centre

    Read the masterplan in full, as well as other supporting documents

    Read the ‘5 big ideas’ excerpt from the masterplan and what they mean for the area Leave your feedback as a digital post it note, directly on the 5 big ideas maps

    Join a webinar where you can hear from Council’s strategic planning team and ask questions. Prior registration is essential, webinar times are:

    Thursday 20th August -  6.30pm

    Saturday 22nd August – 10am

    Leave feedback quickly through Council’s survey about the masterplan

    Read a hard copy of the plans at Council’s customer service centres or selected libraries. Customers are advised to call ahead to make a booking to view the material. 

    Penshurst Branch Library  (Phone: 9330 6422)

    Hurstville Library and Service Centre (Phone: 9330 6111)

    Clive James Library and Service Centre, Kogarah (Phone: 9330 9527)

    If you wish to make a submission on the masterplan, you may comment via:

    Online: https://yoursay.georgesriver.nsw.gov.au/beverly-hills-town-centre

    Email: mail@georgesriver.nsw.gov.au (submissions to quote No. SF20/1846)

    In writing to: The General Manager, Georges River Council, PO Box 205, Hurstville BC 1481 (submissions to quote No. SF20/1846)

    Any submissions received are considered public, however, a person may request to have their personal details suppressed. If you make a submission and have made political donations or gifts, a political donations and gifts disclosure statement must be completed.

    What happens next?

    Once the draft masterplan has been exhibited, all submissions will be reviewed and final changes will be made to the plan. After which the final plan will be presented to the Councillors, who will formally consider the final masterplan for adoption.   


    Who can I contact if I have further and more detailed questions?

    If you would like to speak about the masterplan and related matters in more detail, please call the Council’s Strategic Planning team on 9330 6211 or join one of our Webinar sessions.